Content strategy in practice: a case study


Big companies have big content problems. With tens of thousands of pages, big companies may put too much pressure on their customers to find the exact content they need. And, that’s bad for business. After three years of experimentation, Atlassian’s Sam Irons, Lead Content Designer, shares some real-life lessons on how to provide the right content to the right person at the right time. You’ll walk away with ideas and techniques for scaling content in step with your growing organization, including the standards, emerging technologies, and content practices that have helped Atlassian customers summit a steep product learning curve, and help a large business learn to love content strategy.

  • Conference: Write the Docs Australia
  • Year: 2020

About the speaker

Sam Irons