Don’t trust the numbers!




As content producers and managers, we constantly seek to learn more about what our users need, how they consume our content, whether they find it useful, and what we can do to deliver content that’s more useful and usable. One of the data sources that we often turn to for answers to these questions is web analytics: page hits or views, time spent on a page, bounce rate, and so on.

In this talk, I’ll introduce web analytics briefly, and then discuss the pitfalls of relying too much on web analytics as a source of data for important decisions. I’ll also present a few real-life examples of web analytics data that might not represent our users’ real behavior and preferences. We'll conclude by looking at techniques to use analytics data to gain reliable insights into our users' needs and behaviors, while being mindful of the pitfalls discussed earlier.

  • Conference: Write the Docs Portland
  • Year: 2022

About the speaker

Kumar Dhanagopal