More than words: Reviewing and updating your information architecture




As technical writers, we already know that choosing the right words is important, and we also know that the style and layout of our pages matters. The third leg of the stool is information architecture: getting the right content, in the right place, at the right time. Great information architecture not only helps readers navigate our docs properly, but also influences whether they have a good or bad experience, helps them feel good about your company or product, and can even help them to find information they didn't know they were looking for. Additionally, good information architecture can help you improve your SEO, improve dwell time on your site, and reduce bounce rates. In this talk, Lana will discuss how to assess your current information architecture, work out what information architecture your docs require, and how to implement it for the best results. Whether you are working with an aging docs suite, or starting fresh, if you can choose the right words, this talk will help you work out where to put them.

  • Conference: Write the Docs Prague
  • Year: 2021

About the speaker

Lana Brindley (she/her)