Storytelling for Technical Products - What We Can Learn from Lego and Pixar


Every product has a story. The product management team uses it to scope out features. The pre-sales team uses it to demonstrate it to customers. The marketing team uses it to demonstrate the value of the product. In this presentation, I will discuss how we created a content strategy inspired by lego blocks and Pixar that helped improve product adoption and changed the perception of the value of documentation.

  • Conference: Write the Docs Australia
  • Year: 2020

About the speaker

Akshay Iyer