From travel content to technical content: my journey




In the last couple of years, I’ve gone from creating travel content in the biggest online travel agency in the world to creating technical content in a brilliant start-up. There were some obvious and expected differences between the 2 jobs. Ask me about going from having 22,000 colleagues to having 25 :)

Initially, I also expected to see huge differences in the way of working, the framework to create content and the principles that would lead my day-to-day role. However, I soon discovered that creating travel content and technical content is fundamentally the same activity.

It didn’t take long for me to see that the Content Design principles I applied in travel were perfect for technical content too. Although Content Design was never created with technical content in mind, it turns out it suits it nicely.

During my talk, you will learn about Content Design overall. About the origins and principles that guide this framework. You will learn how to apply general Content Design principles to technical content creation. And I will explain why I advocate for the role of “technical writer” to be renamed “technical content designer”. Hint: it has to do with everything else we do before and after actually writing.

  • Conference: Write the Docs Prague
  • Year: 2021

About the speaker

Kate Santo